MARCH 25-27, 2009
MOSCONE CENTER
SAN FRANCISCO, CA
GDC ATTENDEE DEMOGRAPHICS
- To view the 2008 IGF sponsorship opportunities at GDC, click here.
2009 IGF sponsorship opportunities coming soon!
The Independent Games Festival established in 1998 encourages innovation in game development and recognizes the best independent game developers today. Produced by Game Developer magazine and Gamasutra.com, the IGF creates an event similar to Sundance for independent game developers. Now approaching its 11th year at GDC09, the IGF will continue to award to the best indie developers in the industry. Past 2008 IGF winners include Crayon Deluxe Physics, World of Goo, and Fez, to view the full list, click here.
As the Sundance of the game world, the Independent Games Festival provides:
- the value of association through participation with every aspect of the festival
- media attention from industry and mainstream outlets
- goodwill with the game industry and consumers by association with the goals and values of the IGF
- significant brand presence at the Game Developers Conference, including logo exposure in prime locations not available to other sponsors
The Independent Games Festival rewards innovation in independent games. Like independent filmmakers, independent game developers:
- are tomorrow's hit title makers
- bring fresh talent and groundbreaking material to the game industry
- attract attention of industry leaders, media and millions of consumers
Press Coverage: EVERYONE is talking about the Independent Games Festival!
- Computer Games magazine
- Computer Gaming world
- EGM
- Flipcode
- Game Daily
- Game Revolution
- Gamasutra.com
- GameSpot
- Gamedev.net
- Gamespy.com
- Gaming Age Online
- IGN.com
- Joystick101.org
- Live Game News
- MCV
- PC Gamer
- Slashdot
- Wired
- ZDTV
GDC ATTENDEE DEMOGRAPHICS
- Top reasons for attending GDC include: session content, GDC Expo and industry networking/meetings*
- Attendees spent an average of 5 hours on the show floor.
- The average development budget for conference attendees is $8.8 million.
- GDC attendees have an average of 5.4 years of experience, have worked on an average of 8.3 game titles, and published an average of 10.4 game titles.*
- GDC attendees manage 14 people directly or indirectly.*
GDC attendees average development team size for their current project is 29.*
- Top four actions attendees have taken as a result of attending GDC08
Visited an exhibitor's website • Sent an email
Requested more information • Contacted an exhibitor
- Geography: 82% of GDC attendee are from North America with the balance mainly coming from Western Europe (10%) and Asia (5.2%)
- 95% of 2008 attendees rated the information GDC as relevant to their jobs.*
*Source: 2008 Onsite Attendee Survey by Audience Insights
SPONSORSHIP OPPORTUNITIES
PLATINUM SPONSOR: $77,500 NET (EXCLUSIVE) SOLD
The Platinum Sponsor is acknowledged as the top supporter of the IGF and the independent game development community, getting top visibility before, during, and after the event.
PRE-EVENT EXPOSURE:
- Three Inside Gamasutra email newsletter insertions (approx. 90k opt-in subscribers)
- Three text insertions in "GDC Update" email newsletter (80k recipients per update)
- Logo on homepage of IGF website (www.igf.com)
- Large logo at the top of the sponsors page on the IGF website with 50 word company description (www.igf.com/05sponsors.html )
- Logo near IGF event description in over 100,000 pre-event GDC mailings (if confirmed by November 1st)
- Logo on GDC 2007 Expo ticket
- Logo on a minimum of three IGF print ads to run in the December-February issues of Game Developer magazine (December issue closes October 27th)
- 468x60 banner ad at 100,000 impressions (runs on Gamasutra.com)
ON-SITE EXPOSURE:
- Large logo on sponsor page of the awards program, accompanied by 50-word text description
- Logo near event description in GDC Program
- Logo in IGF print ad in GDC Program
- Logo on invitations to IGF awards ceremony
- 100 GDC Expo Passes
- Large logo on IGF pavilion banner
- Full page, four color ad in GDC Program and Awards Program (sponsor provides artwork)
- Hanging Banner placement on expo level at Moscone West (sponsor provides banner)
- Insert in tote bags distributed to all conference attendees and press at GDC (sponsor provides insert)
- Five Giga Passes to GDC
- VIP table for 10 at awards ceremony
- Logo on pod headers for main competition in IGF Pavilion
AWARDS PRESENTATION EXPOSURE:
- Logo on sponsor "thank you" slide
- Sponsors are invited to give out prizes to all of the winners and/or the grand prize winners.
POST-EVENT EXPOSURE:
- Logo on ad congratulating IGF winners in Game Developer magazine
GOLD SPONSOR: $27,500 NET (NON-EXCLUSIVE)
The Gold Sponsor is acknowledged as a strong supporter of the IGF and the independent game development community, and gets high visibility before, during, and after the event.
PRE-EVENT EXPOSURE:
- One Inside Gamasutra email newsletter insertion (approx. 90k opt-in subscribers)
- Two text insertions in GDC Update email (80k recipients per e-mail)
- Logo on homepage of IGF website (www.igf.com)
- Medium logo on the sponsors page of the IGF website with 50 word company description (www.igf.com/05sponsors.html )
- Logo on a minimum of three IGF print ads to run in the December-February issues of Game Developer magazine (December issue closes October 27th)
- Logo near IGF event description in over 100,000 pre-event GDC mailings (if confirmed by November 1st)
- Logo on GDC Expo ticket
ONSITE EXPOSURE:
- Medium logo on sponsor page of the Awards program, accompanied by 50-word text description
- Logo on invitations to IGF awards ceremony
- Logo near IGF event description in GDC Program
- Logo in IGF print ad in GDC Program
- Text mention on invitations to IGF awards ceremony
- 75 GDC Expo Passes
- Medium logo on IGF pavilion banner
- Logo on pod headers for main competition in IGF Pavilion
AWARDS PRESENTATION EXPOSURE:
- Logo on sponsor "thank you" slide
- Sponsors are invited to give out prizes to all of the winners and/or the grand prize winners.
POST-EVENT EXPOSURE:
- Logo on ad congratulating IGF winners in Game Developer magazine
SILVER SPONSOR: $12,500 NET (NON-EXCLUSIVE)
The Silver Sponsor is acknowledged as a supporter of the IGF and the independent game development community, and gets high visibility before, during, and after the event.
PRE-EVENT EXPOSURE:
- Logo on homepage of IGF website (www.igf.com)
- Small logo on the sponsors page of the IGF website with 50 word company description (www.igf.com/05sponsors.html)
- Small logo on a minimum of three IGF print ads to run in the December-February issues of Game Developer magazine (December issue closes October 27th)
- Logo near IGF event description in over 100,000 pre-event GDC mailings (if confirmed by November 1st)
- Medium logo on Sponsor page of IGF website
ON-SITE EXPOSURE:
- Small logo on sponsor page of the Awards program
- Logo near event description in GDC Program
- Logo in IGF print ad in GDC Program
- Text mention on invitations to IGF awards ceremony
- 25 GDC Expo Passes
- Small logo on IGF pavilion banner
- Logo on pod headers for main competition in IGF Pavilion
AWARDS PRESENTATION EXPOSURE:
- Logo on the sponsor "thank you" slide.
- Sponsors are invited to give out prizes to all of the winners and/or the grand prize winners.
POST-EVENT EXPOSURE:
- Logo in ad congratulating IGF winners in Game Developer magazine
IGF MODDING SPONSOR: $18,500 NET (NON-EXCLUSIVE) The Independent Game Festival's 2nd Annual Modding competition will award the most outstanding, independently developed total conversion modifications. Finalists will be named as Best Singleplayer FPS Mod, Best Multiplayer FPS Mod, Best RPG Mod, and Best “Other” Mod, and will show their games on-site at GDC competing for an overall Best Mod prize.
To align your company with the IGF Modding competition, raise the awareness of high quality mods, or specifically show your support for one of the games selected in the modding category, you can become a sponsor the IGF Modding Category.
PRE-EVENT EXPOSURE:
- One Inside Gamasutra email newsletter insertion (approx. 90k opt-in subscribers)
- Logo on homepage of IGF website (www.igf.com)
- Small logo on the sponsors page of the IGF website with 50 word company description (www.igf.com/05sponsors.html)
- Logo on a minimum of three IGF print ads to run in the December-February issues of Game Developer magazine (December issue closes October 27th)
- Logo near IGF event description in over 100,000 pre-event GDC mailings (if confirmed by November 1st)
ON-SITE EXPOSURE:
- Logo on sponsor page of the Awards program
- Logo near event description in GDC Program
- Logo in IGF print ad in GDC Program
- Text mention on invitations to IGF awards ceremony
- 25 GDC Expo Passes
- Logo on IGF pavilion banner
- Logo on pod headers for Modding competition in IGF
AWARDS PRESENTATION EXPOSURE:
- Logo on the sponsor "thank you" slide.
- Sponsors are invited to give out prizes to all of the winners of the Modding category.
POST-EVENT EXPOSURE:
- Logo in ad congratulating IGF winners in Game Developer magazine
IGF STUDENT SHOWCASE SPONSORSHIPS
The IGF Student Showcase rewards excellence and innovation from students around the world by selecting the 10 best game entries and unveiling them in a pavilion at the 2007 Game Developers Conference. This year we are also adding a "Best Student Game Award", honoring the best game submitted in 2006. As a sponsor your company will be recognized in the game development community as a top supporter of the IGF Student Showcase by receiving promotion before, during and after the event.
PLATINUM SPONSOR: $15,000 NET (EXCLUSIVE)
PRE-EVENT EXPOSURE:
- Logo on homepage of IGF website (www.igf.com)
- Logo on the sponsors page of the IGF website with 50 word company description (www.igf.com/05sponsors.html)
- Logo on a minimum of three IGF print ads to run in the December-February issues of Game Developer magazine (December issue closes October 27th)
- Logo near IGF event description in over 100,000 pre-event GDC mailings (if confirmed by November 1st)
- Large Logo and 50 word company description on www.gamecareerguide.com
ON-SITE EXPOSURE:
- Logo on sponsor page of the Awards program
- Logo near event description in GDC Program
- Logo in IGF print ad in GDC Program
- Text mention on invitations to IGF awards ceremony
- 30 GDC Expo Passes
- Logo on IGF pavilion banner
- Half page ad in GDC Program Logo on sponsor page of the Awards program
- Logo on pod headers for Student Showcase in IGF Pavilion
AWARDS PRESENTATION EXPOSURE:
- Logo on the sponsor "thank you" slide.
- Sponsors are invited to give out prizes to all of the winners and/or the grand prize winners.
POST-EVENT EXPOSURE:
- Logo in ad congratulating IGF winners in Game Developer magazine
GOLD SPONSOR: $8,500 NET (2 AVAILABLE)
PRE-EVENT EXPOSURE:
- Logo on homepage of IGF website (www.igf.com)
- Logo on the sponsors page of the IGF website with 50 word company description (www.igf.com/05sponsors.html)
- Logo on a minimum of three IGF print ads to run in the December-February issues of Game Developer magazine (December issue closes October 27th)
- Logo near IGF event description in over 100,000 pre-event GDC mailings (if confirmed by November 1st)
* Small logo on www.gamecareerguide.com
ON-SITE EXPOSURE:
- Logo on sponsor page of the Awards program
- Logo near event description in GDC Program
- Logo in IGF print ad in GDC Program
- Text mention on invitations to IGF awards ceremony
- 15 GDC Expo Passes
- Logo on IGF pavilion banner
- Logo on pod headers for Student Showcase in IGF Pavilion
AWARDS PRESENTATION EXPOSURE:
- Logo on the sponsor "thank you" slide.
- Sponsors are invited to give out prizes to all of the winners and/or the grand prize winners.
POST-EVENT EXPOSURE:
- Logo in ad congratulating IGF winners in Game Developer magazine
For more information please contact Aaron Murawski, 805.523.7841.
