Deliver a lasting message through the publication game developers respect and trust.

To download a one-page overview of advertising opportunities, click here.

Game Developer magazine gives you access to over 85,000 professional game developers — and their multi-million-dollar budgets. Game developers count on Game Developer magazine for the most relevant and respected content in the game industry. They keep each issue as a valuable reference, seeing your message again and again. By game developers, for game developers, Game Developer magazine provides the ideal editorial environment to deliver your marketing message.

Game Developer magazine delivers an elite, involved audience of over 34,722 game industry professionals.
December 2005 BPA Circulation Statement

Game Developer magazine is counted on by professional game developers to provide:

  • the most relevant and respected content in the game industry
  • content written by industry leaders and game development experts
  • technical solutions, new product reviews, and strategies for creating innovative, successful games
Game Developer Subscribers
  • Have an average of 7 years of game development experience.
  • Have published an average of 10.3 game titles.
  • Spend an average of 2.6 hours reading Game Developer each month
  • Subscribers save an average of 18.1 back issues

-2008 Game Developer Magazine Subscriber Survey by Audience Insights

Percentage of Game Developer magazine subscribers involved in Hardware, Software, and Service purchase decisions:

-2005 Purchasing Study by Audience Insights

As a result of reading Game Developer magazine,

  • 49% subscribers visited an advertiser's website
  • 47% subscribers evaluated a product or service
  • 1 in 4 subscribers purchased a product or service
  • 67% subscribers saved a back issue

*2008 Game Developer magazine Subscriber Survey by Audience Insights

Game Developer brings you the highest quality, most targeted subscribers. Applicants go through a rigorous screening process to ensure every subscriber is an experienced professional working in the game industry.

Sampling of Current Game Developer Subscribers

COMPANY TITLE

Activision

VP/Executive Producer

Amaze Entertainment

CEO, Studio Technical Director, Lead Programmer

Atari

 VP/Executive Producer, Senior Designer

Blizzard Entertainment

Senior Software Engineer, Senior Animator

Electronic Arts

President, CTO, Senior Technical Director

Epic Games

Senior Producer, Programmer

LucasArts

VP Product Development, Senior Artist

Microsoft Game Studios

Creative Director, Executive Producer

Midway Games

VP Business Development, Senior Technical Director

Nintendo

VP Product Development, Senior Artist

Rockstar Games

Chief Software Architect, Lead Designer

Sony Online Entertainment 

VP Development, VP Business

THQ

Executive Producer, Lead Technical Designer

Treyarch

Lead Level Builder, Senior Environmental Artist

2009 Edit Calendar

 

JAN FEB MAR

FEATURED THEME

Front Line Awards

GDC Preview Issue

GDC Issue

CITY FOCUS

Seattle

Toronto

New York

 

 

APR MAY JUN/JUL

FEATURED THEME

Salary Survey

Game Engine Showdown; Professional Career Guide

Top 50 Developers; Focus On

CITY FOCUST

Raleigh

Los Angeles

Montreal

 

 

CAREER GUIDE AUG SEP

FEATURED THEME

Careers and Education

Tool Showdown

Austin GDC Issue

CITY FOCUS

 

Bay Area

Vancouver

 

 

OCT NOV DEC
FEATURED THEME

Top 20 Publishers

Top Deck Issue

Front Line Award Finalists, Postmortem Lessons

CITY FOCUS

Salt Lake City

Chicago

San Diego

 

2009 Publishing Schedule

 

JAN FEB MAR APR MAY JUN

SPACE CLOSE

Dec 1

Jan 2

Feb 2

Mar 3

Apr
1

May
4

MATERIALS CLOSE

Dec
5

Jan 9

Feb 9

Mar 10

Apr
1

May
11

MAILS

Dec 29

Jan 28

Feb 25

Mar 28

Apr 27

May 28

 

 

CG AUG SEP OCT NOV DEC

SPACE CLOSE

Jun 2

Jul 2

Jul 31

Sep 2

Oct 2

Nov 2

MATERIALS CLOSE

Jun 9

Jul
9

Aug 7

Sep
9

Oct 9

Nov 9

MAILS

Jun 27

Jul 28

Aug 27

Sep
28

Oct 28

Nov 30

CG = Career Guide Issue
Editorial Calendar is subject to change.
Check with your account manager for changes.

2009 RATE CARD

2008 DISPLAY RATES [GROSS]
Black & White Rates

Page Size 1x 3x 6x 9x 12x 18x 24x

Full Page

$6,415

$6,230

$5,845

$5,695

$5,465

$5,330

$5,145

1/2 Island

$5,525

$5,305

$5,105

$5,000

$4,805

$4,730

$4,550

1/2 Page

$4,270

$4,055

$3,905

$3,780

$3,635

$3,605

$3,510

1/3 Page

$3,500

$3,385

$3,190

$3,150

$3,050

$2,925

$2,880

1/4 Page

$2,450

$2,310

$2,270

$2,215

$2,170

$2,100

$2,070

Plus 4-color charge of $1525. For spreads, the cost will be double the full page rate.

COVER RATES [GROSS]

Earned B & W Frequency Plus Premium

Cover 2

$4,250

Cover 3

$3,570

Cover 4

$4,375

4-Color charge included in cover premiums.
For premium spreads an additional color charge of $1,525 will be added. Ask your account manager about additional premium positions.

COLOR RATES

Earned B & W frequency plus this charge

Black + standard 4A Color:

$840 gross

Black + PMS color:

$1,025 gross

3-color or 4-color process

$1,525 gross

OTHER OPPORTUNITIES INCLUDE:

  • Custom Inserts
  • Advertorials
  • White Papers
  • Case Studies

Game Developer Magazine is the game industry’s leading publication, brought to you by the creative minds that produce the Game Developers Conference and Gamasutra.com. The Get Education section is where leading schools highlight programs in areas of game development, design and animation.

GET EDUCATED [NET]

  • Reach over 85,000 individuals interested in game development
  • 59% subscribers are considering further education in game development
  • Subscribers save an average of 21.1 back issues
  • 60% subscribers visited an advertiser’s website
  • Receives bonus distribution at key industry events – GDC, SIGGRAPH, GDC London, Hollywood and Games Summit, Serious Games Summit DC and more.

2005 Game Developer Magazine Subscriber Survey by Audience Insights

EDUCATION RATES (NET)

Page Size 1x 6x 12x

Full Page

$3,145

$2,790

$2,615

1/2 Page

$1,970

$1,825

$1,640

1/3 Page

$1,440

$1,335

$1,235

For conventional back-of-book placement - rates include color.

EDUCATION FRONT-OF-BOOK RATES (NET)

Page Size 1x 3x 6x 9x 12x

Full Page

$5,930

$5,690

$5,275

$5,145

$4,910

1/2 Page

$4,320

$4,100

$3,945

$3,615

$3,795

1/4 Page

$2,595

$2,540

$2,505

$2,440

$2,390

For front-of-book placement - rates include color.

RECRUITMENT/CREATIVE CAREERS

Every applicant that applies for a qualified subscription is screened to ensure subscribers are experienced professionals working in the game industry.

  • Reach over 85,000 professionals through the industry’s leading publication
  • Have an average of 6.8 years of game development experience.
  • Have published an average of 9 game titles
  • 60% subscribers visited an advertiser’s website
  • Subscribers save an average of 21.1 back issues

2005 Game Developer Magazine Subscriber Survey by Audience Insights

RECRUITMENT RATES (NET)

Page Size 1x 3x 6x 9x 12x

Full Page

$4,740

$4,510

$4,105

$3,980

$3,750

1/2 Page

$3,175

$2,965

$2,810

$2,665

$2,515

1/4 Page

$1,595

$1,450

$1,415

$1,350

$1,300

For conventional back-of-book placement - rates include color.

RECRUITMENT FRONT-OF-BOOK RATES (NET)

Page Size 1x 3x 6x 9x 12x

Full Page

$5,760

$5,252

$5,125

$5,000

$4,770

1/2 Page

$4,200

$3,985

$3,830

$3,750

$3,535

1/4 Page

$2,615

$2,470

$2,430

$2,370

$2,320

For front-of-book placement for special issues - rates include color

To learn more about advertising in the Careers section of Game Developer magazine, please contact Aaron Murawski, 805-523-7841, amurawski@cmp.com.

CAREER GUIDE

Be a part of one of the most widely read and retained issues of Game Developer every year - the Career Guide. This special issue has both online and newsstand distribution, and is sent to key educational institutions across the country. Game Developer's Career Guide is also distributed to influential attendees at the annual SIGGRAPH conference and expo.

Game Developer's annual Career Guide issue is an invaluable tool for students, recent graduates, and experienced professionals looking for resources on ways to update their skillsets and take control of their careers.

An advertisement in the annual Career Guide is an investment in marketing to both current and future customers, and a way of showing support for this very important resource that serves both current and future industry professionals.

CAREER GUIDE RATES:

Spread:

$7,165

Full page:

$3,860

Half page:

$2,425

Back Cover:

$6,615

Inside Front Cover:

$5,590

IFC spread:

$8,820

4-color charge included

CAREER GUIDE PRODUCTION SCHEDULE

Space close Materials close Issue mails

June 2

June 9

June 27

Career Guide Editorial Content

Summaries: Vital Game Industry Information
Placed throughout this year’s Career Guide are multiple guides containing some of the most important facts a prospective game development student should know, including essential game industry organizations and events, a full description of the different types of degree and certification courses available to students, and information on game industry internships.
Also included is input from key recruiters and human resources managers on the most in-demand game industry jobs, plus statistics from this year’s Game Developer salary survey tailored for the entry-level applicant.

Directory: Full Listing of Game-Related School Programs
As in previous years, the Game Developer Career Guide features a detailed list of North American game schools that offer degrees and other programs related to video games development, including address, cost, website, and contact information.

Features: Professional Profiles and Career-Related Tips and Tricks
The special Career Guide also includes multiple features, such as an article on the winners of the Independent Games Festival’s Student Showcase competition, day-in-the-life accounts from professionals who make games for a living, tips and tricks on how to make a name for yourself as an aspiring game creator, and strategies for preparing for a career as a game designer—one of the industry’s most coveted jobs.

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  • In no event shall Think Services be liable for any consequential, incidental or special damages, nor shall its liability for any act, error or omission, whether or not due to its negligence, exceed the price paid to Think Services for the publication or distribution of such materials.
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AD SPECIFICATIONS
Full page bleed ad specs:
Trim: 7.75" x 10.5"
Bleed: 8" x 10.75"
Live area: 6.75" x 9.5"
Binding: Saddle-stitched
Gutter .125"
Safety: .375"
Page Size Non-bleed Bleed
Spread 14.5 x 9.5 15.75 x 10.75
Full page 6.75 x 9.5 8 x 10.75
1/2 island 4.5 x 6.5 n/a
1/2 horizontal 6.75 x 4.625 8 x 5.25
1/3 square 4.5 x 4.5 n/a
1/3 vertical 2.125 x 9.5 n/a
1/4 page 3.25 x 4.625 n/a

MATERIAL SPECIFICATIONS
Digital file format: PDF/X-1a
http://img.cmpnet.com/cmpproduction/downloads/pdfx1.pdf
Media: CD-Rom • 100mb ZIP disk • FTP transfer
Transmission: Ship with SWOP Proof
http://www.swop.org
Click On The Link Below To Get Ad & Insert Specifications At: http://www.cmpproduction.com

PLEASE DIRECT ALL MATERIALS TO:
Pete C. Scibilia, Production Manager
Game Developer Magazine & Embedded Systems Design
600 Community Drive• Manhasset, NY 11030
Phone: 516-562-5134
Fax: 516-562-5410
E-Mail: pscibili@cmp.com

FTP ADDRESS AND INFORMATION:

Using Fetch or other FTP Software

  • HOST: ftpcorp.cmp.com
  • USER ID: cmppress
  • PASSWORD: IO38uqur

Open the GAME DEVELOPER folder and place your ad into it. Once the files have been sent, please send an email to Pete C. Scibilia and let him know the file is ready to view. He will then contact you with an email confirmation that your ad has been recieved and is approved.
NOTE - Internet Explorer cannot be used to upload files to any ftp site.


FILE PREPARATION
Maximum Ink Density: 260%
Bleed: .125"
Registration Offset: 12pt
Page Size: Trim size plus 1 inch
Minimum Contone Resolution: 300
Minimum Lineart Resolution: 1200

PDF/X-1A TOOLS
Distiller Option: DDAP Optimized
Included in CMP PDF Toolkit
http://www.cmpproduction.com/tools.html
Apago PDF/X Checkup: http://www.apago.com
Enfocus PitStop or Instant PDF:
http://www.enfocus.com
Service Bureau Resources:
http://www.cmpproduction.com/resources.html

STORAGE
Digital Ads will be stored for 13 months and then routinely deleted unless specific written arrangements are made by the advertiser to the contrary.

COLOR PROOFS
In order to ensure that we match the color expectations of our advertisers, we require a contract proof created from a SWOP certified System. Any other type of proof may not accurately represent the SWOP process or the desired color match. All proofs for color and/or content verification must be generated from the final file and must be 100% in size. For a list of all SWOP certified digital proofing systems go to: http://www.swop.org/certification.html#cert

PRODUCTION CHARGES
Changes to ads are subject to additional charges. If an ad is delivered without a proof, we may pull a digital proof and the advertiser will be charged. However, color reproduction cannot be guaranteed.

MEDIA LABELING REQUIREMENTS
Please include a copy of the insertion order, and include:

  • Publication Title
  • Issue Date
  • Agency/Vendor/AdvertiserName
  • Production Contact < Phone Number
  • File Name/Number and List of Contents

Contacts

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